Transform resume bullets into detailed portfolio case studies with context, action, and outcome. Use when the user mentions portfolio, case study, project write
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Use this skill when the user:
Why Case Studies Matter:
1. Overview (Project summary)
2. Problem (What needed to be solved)
3. Process (How you approached it)
4. Solution (What you created/delivered)
5. Results (The impact)
6. Learnings (What you'd do differently)
Purpose: Hook the reader, provide context
Include:
Example:
# Redesigning the Checkout Flow
**Company:** E-Commerce Inc.
**Role:** Lead Product Designer
**Timeline:** 6 weeks
**Team:** 2 designers, 3 engineers, 1 PM
**Summary:** Reduced cart abandonment by 35% through a streamlined 3-step checkout process, generating $2M in recovered revenue.
Purpose: Set up why this work mattered
Include:
Example:
## The Problem
E-Commerce Inc. was experiencing 68% cart abandonment—significantly higher than the industry average of 55%. Exit surveys and user research revealed several issues:
- **Too many steps:** Our checkout had 7 screens
- **Forced account creation:** Users had to register before purchasing
- **Hidden costs:** Shipping wasn't shown until step 5
- **Mobile friction:** Forms weren't optimized for mobile
**Goal:** Reduce cart abandonment to below 50% within 3 months.
**Constraints:**
- No changes to existing payment integrations
- Had to maintain PCI compliance
- 6-week timeline before holiday season
Purpose: Show your thinking and methodology
Include:
Example:
## Process
### Research
I started by understanding the problem deeply:
- Analyzed Mixpanel funnel data for drop-off points
- Conducted 10 user interviews with recent abandoners
- Reviewed heatmaps and session recordings
- Benchmarked against 5 competitor checkout flows
**Key Insight:** 73% of drop-offs occurred at the account creation screen. Users wanted to purchase, not commit to a relationship.
### Ideation
I explored several approaches:
1. Guest checkout only (simplest)
2. Social login options (lower friction)
3. Progressive profiling (collect info over time)
4. One-page checkout (Amazon-style)
After weighing feasibility, timeline, and impact, we chose a hybrid approach...
### Decisions Made
- **Guest checkout first:** Made registration optional and post-purchase
- **Transparent pricing:** Showed shipping on the first screen
- **Mobile-first design:** Designed for mobile, then adapted for desktop
- **Progress indicator:** Added clear "Step 1 of 3" indicator
Purpose: Show what you actually created
Include:
Example:
## Solution
### The New Checkout Flow
**Before:** 7 screens with mandatory registration
**After:** 3 screens with optional guest checkout
[IMAGE: Before/After comparison]
### Key Changes
**1. Transparent Pricing Widget**
[IMAGE: Pricing widget mockup]
Showed order total, shipping, and taxes from the start. No surprises.
**2. Guest Checkout Option**
[IMAGE: Guest checkout screen]
Made account creation optional with clear value proposition for why to register.
**3. Smart Form Design**
[IMAGE: Form design]
- Single-column layout on mobile
- Auto-format for phone/card numbers
- Address autocomplete integration
- Clear error messaging
**4. Trust Signals**
Added security badges, money-back guarantee, and customer service contact throughout the flow.
Purpose: Prove impact with data
Include:
Example:
## Results
### Primary Metrics (90 days post-launch)
| Metric | Before | After | Change |
|--------|--------|-------|--------|
| Cart Abandonment | 68% | 44% | -35% |
| Checkout Completion | 32% | 56% | +75% |
| Mobile Conversion | 18% | 41% | +128% |
| Revenue per Visitor | $2.40 | $3.85 | +60% |
### Business Impact
- **$2M additional revenue** in first quarter
- **15% increase in mobile orders**
- **Customer support tickets about checkout** dropped by 45%
### Secondary Effects
- Account creation actually increased 20% (post-purchase)
- Average order value stayed stable
- Return customer rate improved
Purpose: Show growth mindset and self-awareness
Include:
Example:
## Learnings
### What Worked
- **Early user research** prevented us from building the wrong solution
- **Cross-functional alignment** meetings kept everyone on the same page
- **Launching with analytics** let us measure impact immediately
### What I'd Do Differently
- **More A/B testing:** We launched the full redesign at once. Would have preferred to test individual changes to understand what drove results.
- **Earlier mobile focus:** We designed desktop-first then adapted. Starting mobile-first would have been more efficient.
- **Stakeholder education:** Spent too long convincing leadership. Would start stakeholder alignment earlier next time.
### Skills Developed
- Advanced Figma prototyping
- Working with A/B testing frameworks
- Presenting data-driven design decisions to executives
Focus on:
Focus on:
Focus on:
Focus on:
When creating a case study:
# CASE STUDY: [PROJECT NAME]
## Quick Facts
- **Role:** [Your role]
- **Company:** [Company]
- **Timeline:** [Duration]
- **Team:** [Team composition]
- **Impact:** [One-line result]
---
## Overview
[2-3 sentence summary of the project]
## Problem
[Context and challenges - what needed to be solved]
## Process
### Research
[What you learned]
### Approach
[How you tackled it]
### Key Decisions
[Important choices and rationale]
## Solution
[What you built/created - include visual descriptions]
### Feature 1
[Description]
### Feature 2
[Description]
## Results
[Quantified impact]
| Metric | Before | After | Change |
|--------|--------|-------|--------|
## Learnings
[Reflections and growth]
---
## Visual Asset List
[List of images/screenshots needed]