Display a physical business address

A visible physical address builds user trust (especially for e-commerce and YMYL sites), supports local SEO rankings, and is a requirement for compliance in many jurisdictions.

Quick Reference

• Display a complete physical address on the contact page and footer
• Mark up the address with LocalBusiness schema or HTML microdata
• Consistent address format builds trust and supports local SEO
• Use HTML element for semantic correctness

Check

Check the contact page and footer for a visible physical address. Verify the address is complete (street, city, state/region, postal code, country). Check whether the address uses the

HTML element and whether it is backed by LocalBusiness or PostalAddress schema markup.

Fix

Add the complete physical address to the footer and contact page. Wrap it in an

HTML element. Ensure the address exactly matches the address in your LocalBusiness JSON-LD schema and your Google Business Profile.

Explain

Displaying a physical address confirms to users and search engines that a business exists at a real location. For local SEO, the on-page address must match the address in Google Business Profile and LocalBusiness schema — inconsistencies reduce Google's confidence in the data and suppress local rankings.

Code Review

Check the contact page and footer for visible address text. Verify the address includes: street number and name, city, state/region, postal code, and country. Check for

HTML element semantic wrapper. Cross-reference the visible address against any LocalBusiness JSON-LD schema address fields — they must match exactly. Flag if no address is found on either contact page or footer.

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For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/en/rules/seo/physical-address