A brand-repositioning strategy for a heritage coffee chain — why, how, what — the governing idea and the moves to prove it. Built as a decision-grade consulting
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Produce a single-file, one-diagram concept deck. You are visualizing a
methodology the way Simon Sinek drew the Golden Circle on a TED flip chart:
one geometric master figure carries the entire argument, and every page is
that figure seen from a different angle. The visual system, canvas contract,
and navigation runtime are locked by example.html. Start from
example.html, replace content only — do not rewrite the design or the
script. Do not introduce any color or font outside this spec.
Generated from the 中性派「单图母图概念图解 / Diagrammatic Minimalism」spec in
references/design-styles.md of
huashu-design by 花叔
(alchaincyf), MIT licensed. Lineage: Simon Sinek's Golden Circle TED talk,
Bauhaus geometric abstraction, "one diagram rules the room" information
architecture.
<div id="stage"> fixed at 1920 × 1080 px, centered with
position: fixed; top: 50%; left: 50%; a fit() function applies
translate(-50%, -50%) scale(min(innerWidth/1920, innerHeight/1080)) on
load and resize. All inner layout in px — the scaler owns responsiveness.<section class="slide"> inside #stage with a
data-screen-label="01 封面"-style label; exactly one slide carries
.active; the dark closing page adds .dark.←/↑/PageUp previous,
→/↓/Space/PageDown next, Home/End first/last; #/N hash
routing (1-indexed) read on load + hashchange, written via
history.replaceState; click left third = back, rest = forward; fixed
counter pill bottom-right, key-hint bottom-left. No external JS, no build
step — the file must open inside a sandboxed iframe via file://.:root — keep the names, re-theme values only)| Token | Value | Role |
|---|---|---|
--paper | #FAFAF7 | warm-white page background |
--ink | #141414 | primary text |
--night | #161512 | dark closing-page background |
--night-ink | #F5F2EA | primary text on dark |
--accent | #E8860C | the only accent hue (gold) |
--tint-2 | #F2BA6B | middle-ring tint of the accent |
--tint-3 | #FAE5C3 | outer-ring tint of the accent |
--neutral-2 | #E8E4D9 | de-emphasized ring (warm grey) |
--neutral-3 | #F2EFE7 | de-emphasized outer ring |
--line | #E5E1D6 | hairline rules |
--muted | #8A867C | secondary labels |
--muted-2 | #56524A | body copy |
--faint | #B5B0A4 | tertiary captions |
--night-line | #3A372F | hairlines on the dark page |
--display | 'Jost', 'Manrope', 'PingFang SC', … | uppercase tracked labels |
--sans | 'Manrope', 'PingFang SC', … | headlines + body |
@import
(Jost 400–700 + Manrope 400–800); Chinese falls back to PingFang SC /
Microsoft YaHei. No other @import, no CDN scripts, no icon fonts.--tint-2/--tint-3 are tints of the accent, not second colors. A second
accent hue is the cardinal sin of this style.The .gc component — nested concentric circles, pure border-radius: 50%
divs — is the only diagram in the deck. Keep its geometry verbatim:
.gc { --gc: <size>px } sets the diameter; rings at inset: 0 (WHAT,
--tint-3), inset: 16% (HOW, --tint-2), inset: 33% (WHY, solid
--accent, flex-centered core label)..lbl, Jost 600, letter-spacing: .35em) are embedded
inside the bands: WHAT centered at 8% height, HOW at 24.5%, WHY in the
core at calc(var(--gc) * 0.085) in --paper white..mode-how / .mode-what: target band --accent (its label --paper),
other bands --neutral-3/--paper;.mode-grey: all-neutral counter-example (core --muted);.mode-outline: transparent rings with 2px --accent strokes — dark
closing page only..why-disc, the WHY page's
zoomed core), faint watermark rings (1px accent border, opacity ≤ 0.3,
may bleed off-canvas), mini three-circle inline-SVG glyphs (36px, one band
accented to mark a section), and inside-out arrows (inline SVG: dot at the
center, 2–2.5px line, solid polygon head). Nothing else — no photos, no
charts, no emoji, no decorative illustration..head (top) and .foot (bottom) — 84px strips at
left/right: 80px with a 1px --line border (--night-line on dark),
Jost 13px/600/3px-tracking uppercase; left side carries the deck logotype
in --ink <b> + a gold / separator; right side of .foot carries
NN / 章节名. Content lives in .body (top/bottom: 84px,
left/right: 80px).| Layout | Role |
|---|---|
cover | left headline (gold full stop 。) + hairline meta row; right master figure |
contents | hairline rows: gold number + mini glyph + title + uppercase EN label |
master | the figure at ≈660px + inside-out arrow piercing the rings + per-ring notes |
why | solid accent disc (zoomed core) + one belief statement, ≤ 2 sentences |
how | .mode-how figure + three hairline-separated pillar columns |
what | .mode-what figure + 2×2 evidence cards with glyph markers |
big-number | 300px Manrope-800 numeral (accent unit glyph) + stat rail + watermark rings |
comparison | grey circle (inward arrow, outside-in) vs gold circle (outward arrow, inside-out) |
quote | 66px/800 quote, key word in accent, offset watermark rings bleeding right |
closing | dark page, .mode-outline figure + CTA in a 2px accent outlined capsule |
。 is the accent. Body (.lede) 20px/1.85 --muted-2 with
<strong> ink emphasis — statements, not bullet walls; any list ≤ 3
short lines..kicker, .caption, ring labels): Jost 600, 12–15px, 3–5px
tracking, uppercase — the connective tissue of the style.example.html, retitle, rename the ring labels if needed, then
replace each section's content following the layout enumeration. Keep the
.gc component, tokens, hairline chrome, and the script intact. Re-theme
by changing token values only — and keep --tint-2/--tint-3 as tints of
whatever single accent you choose.#/N hash stay in sync; no overflow beyond 1920×1080; every page shows
the figure or one of its locked derivatives; ring labels sit inside their
bands at every --gc size used; exactly one accent hue in the whole
file; no leftover demo ("同心"/"TONGXIN") text; grep for TODO.