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name: "cs-linkedin-plan" description: "/cs:linkedin-plan — Build the positioning brief (objective, audience, 2-4 proof-backed pillars, exclusion list), size a weekly cadence against the hours that actually exist, and gate a newsletter against eligibility and a six-month commitment." argument-hint: "[what you want LinkedIn to do for you in 90 days]"

/cs:linkedin-plan — Brief, cadence, newsletter

Command: /cs:linkedin-plan [your 90-day goal]

Three decisions in order. Out of order is why most LinkedIn efforts produce a feed of unrelated observations and stop in week five.

When to run

• "What should I post about?" / "How often should I post?"
• "Should I start a LinkedIn newsletter?"
• Before drafting anything — posts without pillars are noise

What you get

1. A validated positioning brief — one of six real objectives, an audience specific enough to exclude someone, two to four pillars with shares summing to 100, and at least two exclusions.
2. Observable 90-day criteria. Follower count is deliberately not among them.
3. A weekly plan priced in minutes, allocated by stage, plus the minimum viable week that survives a bad week.
4. A newsletter verdict — green, thin, or refused, with a 12-issue arc and a stop rule.

Workflow

python3 ../skills/linkedin-strategy/scripts/positioning_brief.py --input brief.json --output human
#   exit 3 = objective or audience too vague to proceed. Fix that before anything else.

python3 ../skills/linkedin-strategy/scripts/cadence_planner.py \
  --minutes 240 --stage starting --target-posts 3 --output human
#   exit 2 = below the 90-minute floor -> comment-only week returned
#   exit 3 = over budget, with the overage named

python3 ../skills/linkedin-strategy/scripts/newsletter_planner.py \
  --followers 1800 --cadence biweekly --minutes-per-month 420 --output human

Discipline

• One objective. Two serve neither; sequence instead of blending.
• The exclusion list is the positioning. Do not skip it because it feels negative.
• Price the week from a bad week. The plan has to survive week five, not week one.
• From a standing start, most of the budget belongs in other people's comments.
• Review quarterly, not weekly. A brief revised monthly is a mood.

Stop conditions

• Brief at exit 0 and the cadence plan fits → done; hand over the minimum viable week.
• Cadence over budget twice on the same target → the target is the problem, not the plan. Say so and cut it.
• Newsletter refused → say why once, recommend posts on a fixed day instead, and stop.

Related

• Skill: linkedin-strategy
• Next: /cs:linkedin-post once the brief exists